Passion. Ideas. Stories. Team. Fun. Energy. "Whatever It Takes." These are a few of the words that define the Squad. We formed LaunchSquad in 1999 to create an all-star team of experienced PR pros to deliver the highest quality work to growing technology companies.

While we've grown a bit since Jason M., Jason T. and Jesse first set up shop on California Street, their vision still lies at the core of what drives us today: it's about talented, creative people doing outstanding work for the most innovative companies in the world. It's what we call the LaunchSquad experience.

So just what is the LaunchSquad experience?

  • It's about an insatiable amount of energy and enthusiasm for new ideas and inventions.
  • It's about healthy debate and dialogue.
  • It's about a group of people that work hard, care for one another and are steadfastly committed to excellence, teamwork and enjoying what they do.
  • It's that our clients view us as an important strategic partner, not an outsourced vendor. They may even be using one of our team rooms on any given week.
  • It's about a level of efficiency and continuity in communications that comes from a keen focus on delivering amazing results and exceeding expectations day in and out.
  • It's a belief that everyone on the team is smart, passionate, dedicated and invested in our clients' success.
  • It's that our senior team spends its time in the trenches doing meaningful PR work for clients every day.
  • It's that our clients constantly rely on us to move as quickly as they do.

Most importantly, the LaunchSquad experience is about knowing you have the full attention, commitment and energy of an All-Star PR team when you need it most.

What's New blog: Squad news and happenings

Criteo Personalizes Ads, Helps You Shop and Gets Love from Retailers

Curious about how those online advertisements somehow recognize your shopping preferences, accurately displaying product recommendations for the pair of shoes or sweater you?ve been looking at for the past two weeks? So were we, until we met the folks at…

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Love Evernote? Get a room ? Er, Venue! Evernote Meetups are here!

If you’re like us, you love Evernote and you love talking ears off about how you use it, how you can’t function without it, and the times it’s saved you in a jam (“OMG. I forgot all my travel documents…

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Crisp Wireless Solves the App vs Mobile Web Debate

The ongoing debate between mobile Web and “in-app” is no surprise to the advertising crowd. Since the launch of the iPhone, brands have been trying to create in-app experiences that surprise and delight consumers. Despite the popularity of gaming and entertainment…

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Exclamation blog: Stories, Ideas and loud noises

Is Online Dating A True Match, Or Another Digital Dilemma?

My friend Alex is classically beautiful. She also has a really grown up, important job at one of those big, firm-y type places. Basically, she?s smart. Real smart. And has a real nice apartment. And she makes everyone laugh and…

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There’s an App for That: Flattening Maslow’s Pyramid

I recently delivered a lecture to my undergraduate public relations students about Maslow’s Theory of the Hierarchy of Needs, the 1940s theorem of human motivation by transpersonal psychologist Abraham Maslow. It’s usually represented in pyramid form and regarded with about…

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Apple iPad: Revolutionary, or Shiny Paperweight?

Corey is a life-long Mac enthusiast who started his computing life on a Macintosh 512K, and has been in love with Apple products ? until the iPad. Ben has sworn by Apple products for the past seven years, and early…

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