LaunchSquad takes a handcrafted approach to PR, working with each of our clients to build a customized program to achieve the specific objectives required. From new product and company launches, to creating sharp positioning platforms, to developing trusted, long-term media relationships, we do "whatever it takes" to help our clients make a name for themselves, grow their businesses and become market leaders.
We focus on three main service areas: story development, PR strategy and communications activities. Compelling stories are at the heart of everything we do, and we take great care to craft fresh stories that people can really sink their teeth into and get jazzed about.
Strategy can mean different things to different people. At LaunchSquad, it's about creativity, taking risks, and constantly looking for new ways to communicate our clients' stories. Every company is in a different situation with unique variables related to market opportunities, competition, time and place, and key assets. There's no one magic formula or set of processes that leads to great PR results. It takes a deep knowledge of the media environment and what makes it tick, building a compelling narrative, and recognizing how to spend PR assets to generate maximum results in the shortest time possible.
Our communications work includes a complete set of services to create awareness for our clients. These services include:
Messaging and Story Development
Comprehensive, roll-up-your-sleeves positioning, messaging and story development.
Media Relations
Our media relations activities are at the core of everything we do. From the get-go, LaunchSquad engages in a relentless effort to secure high impact, positive media coverage throughout clients' target audiences.
Analyst Relations
We work with industry analysts of all stripes to create and manage relationships, secure endorsements, and place coverage in research reports.
Media Training
Bringing out the best in our clients' presentations through an ongoing, interactive dialogue unique to each spokesperson's style and assets.
Writing
We manage all press release and press material writing, from initiation and development through approval and release.
Speaking and Awards Programs
Identification of target shows and awards, abstract development, and placing executives at high-profile events.
Strategic Marketing, PR Counseling and Planning
Advice, planning, insight, brainstorming and deep-thinking from senior team members on our clients' businesses and overall marketing programs.
International PR
We provide PR services on a limited basis in support of our clients' international efforts. If significant localized outreach is required, we tap into a network of similar boutique firms in a number of markets, and can help coordinate, support and manage global initiatives.
Social Media Strategy and Engagement
We create comprehensive, assessable social media strategies and campaigns. Services include setting up thought-leadership blogs, podcast networks, branded video channels, and creating podcast and vodcast content. We also help clients engage with and track social media influencers and participate in and drive online conversations.
Video
Our video services derive from our core focus on companies and technologies that are changing the world. Through our professional, in-house capabilities, we tell visual stories using authentic online videos that involve narratives about innovation and change. Our services cover a full range of video types including company overviews, product demos, customer testimonials, comedic videos, motion graphics and industry trend pieces.