Eden Green

From seed to spotlight: elevating an agtech trailblazer changing the way we sustainably farm and feed people.
ConsumerClimate + Energy

Messaging + Positioning, Storytelling, Brand strategy, Executive thought leadership, Media relations, Product sampling and placement, Awards and events, Corporate counsel, Executive counsel and training, Social media

In the first year of our work with Eden Green, we focused on establishing them as the leader of the CEA (controlled environmental agriculture) industry, highlighting the company’s patented technology in their vertical indoor greenhouses and streamlined produce distribution model. In 2023, we announced Eden Green’s $40M greenhouse expansion, which allows the company to expand their blueprint and mission, making sustainable produce more accessible and affordable. 

In 2024, we announced Eden Green’s Sharing Excess produce donation efforts, as well as the launch of Eden Green’s flagship herb program, making it the first company to grow, package and ship multiple varieties of herbs out of a single facility. Eden Green’s breakthrough microclimate technology enables the company to increase access to fresh, high-quality produce to more people in a way that is more affordable, sustainable, and accessible than traditional methods. Through our thought leadership program and robust events and awards focus, we’ve continued to successfully elevate CEO Eddy Badrina’s profile, positioning him as an expert with a unique, on-the-ground perspective on all things agtech, the future of farming, and climate resilient solutions at a time of tremendous transition in the industry.

Retail Herb Program Launch

Launched Eden Green’s retail herb program, a first-of-its-kind offering that supplies distributors and retailers with 10 herb varieties, all grown out of one facility. We secured six pieces of unique coverage, including feature stories in FreightWaves and Progressive Grocer.

Testimonial

The LaunchSquad team excels at unearthing compelling stories, prepping our team for challenging interviews, and sparking reporter interest on a daily basis. Their ability to simplify complex topics has generated a constant flow of inquiries, and we couldn't be happier with their work and dedication to our growth. TLDR; We love them. Hire them immediately.

Allison Dupuis, Eden Green's VP of Digital Marketing

MEASUREMENT & IMPACT

Established Eden Green as an industry leader that exemplifies the promise of CEA, pioneering a tech-driven approach to transform the future of agriculture. 

30+unique pieces placed elevating Eden Green’s platform and demonstrating positive momentum in an industry historically shrouded by skepticism
500+unique publication pick ups from an Associated Press feature story we secured
4award wins, including 2023 AgTech Breakthrough Award for Greenhouse Production System of the Year, Inc. Best in Business, Global FoodTech 500 (#23), and Eddy Badrina Dallas 500 Most Powerful Business Leaders