GoodwillFinds

Messaging, Storytelling, Media Relations, Influencer Collaborations, Executive Thought Leadership, Awards and Events

GoodwillFinds approached LaunchSquad seeking a strategic communications partner to debut their new brand to the world. With the 120-year legacy of Goodwill as a foundation, they were eager to chart their own course and be seen as the future of thrift shopping online. Our team designed a launch strategy that would introduce GoodwillFinds to key business, technology and retail reporters, with the goal of inserting them into active conversations about resale, sustainability and secondhand shopping as a solution for rising inflation concerns. We drafted all brand messaging, led internal communications to 155+ Goodwill member organizations, media trained a new CEO, pitched and secured dozens of earned media stories, and researched, vetted and secured a roster of influencers to serve as additional spokespeople and brand ambassadors. Two years into our partnership, GoodwillFinds is now known as a thought leader in the resale and recommerce space, blazing a new trail for shopping with true social impact.