Casper Labs

Realizing blockchain’s value for enterprise

Thought Leadership, Video, Data Report, Blog posts

Casper Labs is a leading blockchain software company. With Casper, the first blockchain built for business adoption, flexibility, and scale, Casper Labs is bringing future-proof blockchain to the enterprise market. To help establish Casper Lab’s position in the market and further educate leaders on its potential and value, we created and launched their inaugural “State of Enterprise Blockchain Adoption” report. With this report, we established enterprise blockchain as a must-have solution for business leaders and Casper labs as a category leader with a clear vision for how blockchain will unlock previously untapped value for business. Since then, we’ve partnered to build a creative content and editorial program consisting of micro-videos, articles and op-eds to continue building awareness and engaging business leaders and decision makers. 

The inaugural report has served as a keystone asset for CasperLabs, driving long-tail content marketing efforts for months and has fueled appetite for subsequent reports.  

130+report downloads in the first two weeks
13articles in top tier publications
$50Kequivalent ad value zero cost

  • 130+ report downloads in the first two weeks. 10 media placements, including 5 feature stories about the report.
  • Initial thought leadership launch at Davos World Economic Forum, including coverage in 41 total English-language articles with 65+ syndications reaching an audience of over 50MM readers
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  • 13 articles in top tier publications like Forbes, Insider, Washington Post, CNBC, Politico, and Reuters
  • Featured Partner for Semafor’s “Daily Davos Dispatch” newsletter, reaching 200K+ people per day - $50K equivalent ad value zero cost

"Since our engagement commenced, LaunchSquad has delivered results outside media placements, and strategic thinking that has elevated Casper’s profile to new heights. We are extremely satisfied with LaunchSquad."

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