Waabi

Creating global headlines around revolutionary self-driving technology

BRAND STRATEGY, MESSAGING, STORYTELLING, MEDIA RELATIONS, CONTENT DEVELOPMENT, VIDEO, EXECUTIVE COUNSEL AND TRAINING

In May 2021, we launched Waabi out of stealth, generating global headlines for the new self-driving truck venture from AI luminary Raquel Urtasun. Despite being industry newcomers, Waabi’s unique simulation-centric approach and breakthrough technology enabled us to position the company as an industry leader.

Since launch, we’ve partnered closely with Waabi to distill highly technical narratives into accessible and exciting storytelling opportunities. To launch the company's closed-loop simulator (Waabi World) and virtual driver product (the Waabi Driver), we paired high-impact video content with top-tier media to bring the stories to life, yielding extensive coverage and driving significant inbound interest.

THOUGHT LEADERSHIP

CEO and Founder Raquel Urtasun is one of the world's leading minds in self-driving technology and AI with extensive credentials: former head of research at Uber’s autonomous vehicles division, a longstanding professor at the University of Toronto and a founder of The Vector Institute, a global hub for AI. Leaning on her vast expertise and credibility, we strategically leveraged Urtasun as a resource for the press during the company launch and subsequent highly technical announcements.

Measurement & Impact

Elevated Waabi as an industry leader through dynamic storytelling and sparking conversations around self-driving technology validation.

12INTERVIEWS WITH TOP-TIER PRESS AT LAUNCH
40ORIGINAL ARTICLES SURROUNDING LAUNCH
44%BOOST IN LINKEDIN FOLLOWERS AFTER WAABI WORLD LAUNCH
  • Successfully executed international media strategies for the company's launch and subsequent key product announcements
  • Generated 13 interviews with top-tier reporters and 34 original articles for Waabi World
  • Generated 12 interviews with top-tier reporters and 11 original articles for Waabi Driver
  • Helped establish social media presence and influence on Twitter and LinkedIn
  • Drove high-impact founder profiles in business and tech publications including the Wall Street Journal, TechCrunch, and the Globe and Mail
  • Produced high-quality video assets to distill technical launches for broader audiences

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