Snyk
Improving user engagement with MOFU SEO-driven content to drive more leads
Content Marketing

Anaplan is an AI-enabled scenario planning and analysis platform that helps enterprise leaders make clearer, more confident decisions. To give the brand a stronger thought leadership presence, LaunchSquad created and launched Right Decisions, Right Now.
LaunchSquad produced every aspect of the podcast: from identifying and booking guests to overseeing recording and editing to post-production and launch. The first season of the podcast featured senior leaders, including executives from Zevia, athenahealth, and Medium. Each 15-minute episode focused on making tough decisions, planning through uncertainty, leading financial change, and navigating the evolving role of today’s CFO.


LaunchSquad wrote all page copy, episode summaries, and CTA language for the podcast hub on Anaplan’s site.