Ten takes from tech journalists and communications pros on the evolution of the B2B landscape: how the reporter-PR dynamic has changed, what business leaders still get wrong about newsworthiness, and what’s coming next in the AI age.
“Take a look around your room. There’s a ‘mysterious story of stuff’ being told all around us every single day.”
When content is everywhere and nowhere all at once, how does good storytelling rise to the top?
Diversity isn’t the enemy of merit—it is the very thing that strengthens merit by bringing a wider range of perspectives, experiences, and skills to the table.
And what might be next on the horizon.
A deep dive with LaunchSquad’s consumer team.
Machine learning, human stories, and where they intersect
We're kicking off a year-long celebration of our 25 year anniversary
LaunchSquad acquires content marketing firm Megawatt to expand its integrated communications offerings
An ultimate cooking guide from #chefsquad
The importance of acknowledgement and why it's central to our culture.
Foster the Future Summer Fellow, Ananya Dutta on finding success when you're just starting out.
We're teaming up with the city we love.
Sharing our must-reads from this summer.
Climate change is the defining topic of our lifetimes. Let's talk about it.
At LaunchSquad, Today is the Greatest Day
How virtual-first works for LaunchSquad
Juggling work and motherhood—with a little help from my friends
A conversation with Anne Helen Petersen, exploring the theme of community through journalism, celebrity narratives, and workplace burnout.
A lesson in authentic storytelling with SquadTalks speaker André Perez.
Listen to these powerhouses explore mentorship, development, leadership and much more.
Explore mentorship with two LaunchSquad women leaders, Addy Bhasin & Lisa Picasso.
Understand racial bias in journalism and how to dismantle it through thoughtful self-auditing and editing.
A discussion with Kevin Wong about the importance of Pride beyond the month of June.
When done right, cultural marketing allows brands to transcend basic transaction-level relationships and build something deeper.
Empowering storytelling outside of hard metrics