Chronically Online: Intentional Brand Storytelling in the Influencer Era
Influencers today have the last word on many products, services, and trends. But its prolific iteration means making meaningful content is only that much harder.
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Some Thoughts, Some Growth, and a Whole Lot of Slack Messages
A Q&A with the LaunchSquad Interns
Health Comms as ‘Public Infrastructure’: the critical role of education in an AI era
'Precision, transparency, and empathy aren’t optional in this work – they’re table stakes.'
B2B storytelling has changed. But here’s why the ‘bots will never win.’
Ten takes from tech journalists and communications pros on the evolution of the B2B landscape: how the reporter-PR dynamic has changed, what business leaders still get wrong about newsworthiness, and what’s coming next in the AI age.
Trucks, Drones, Robots: Why Logistics Storytelling Will Always Be Deeply Human
“Take a look around your room. There’s a ‘mysterious story of stuff’ being told all around us every single day.”
You Can Read This If You Want
When content is everywhere and nowhere all at once, how does good storytelling rise to the top?
Anti Anti DEI
Diversity isn’t the enemy of merit—it is the very thing that strengthens merit by bringing a wider range of perspectives, experiences, and skills to the table.
Seven lessons from 25 years of telling climate stories
And what might be next on the horizon.
👟 What shoes can teach us about storytelling
A deep dive with LaunchSquad’s consumer team.
Telling Tales of Thinking Machines
Machine learning, human stories, and where they intersect
Celebrating 25 Years of LaunchSquad
We're kicking off a year-long celebration of our 25 year anniversary
Megawatt joins LaunchSquad!
LaunchSquad acquires content marketing firm Megawatt to expand its integrated communications offerings
What’s Cooking?
An ultimate cooking guide from #chefsquad
Thanks a Million: An Ode to LaunchSquad’s Culture of Acknowledgment
The importance of acknowledgement and why it's central to our culture.
How to succeed when you’re brand new.
Foster the Future Summer Fellow, Ananya Dutta on finding success when you're just starting out.
Partnering with the City of San Francisco
We're teaming up with the city we love.
Summer Reading List (LaundSquad's Version)
Sharing our must-reads from this summer.
Climate Solutions Are Hot, So We Started The Cooler
Climate change is the defining topic of our lifetimes. Let's talk about it.
Welcome to Day One at LaunchSquad
At LaunchSquad, Today is the Greatest Day
#RemoteSquad
How virtual-first works for LaunchSquad
Musings on Motherhood.
Juggling work and motherhood—with a little help from my friends
SquadTalks with Anne Helen Petersen: Creating Space for Community
A conversation with Anne Helen Petersen, exploring the theme of community through journalism, celebrity narratives, and workplace burnout.
SquadTalks with André Perez: The Power in Authenticity
A lesson in authentic storytelling with SquadTalks speaker André Perez.
LaunchSquad Women Making History | Claire Schillings & Ijeoma Anyanwu
Listen to these powerhouses explore mentorship, development, leadership and much more.
LaunchSquad Women Making History | Addy Bhasin & Lisa Picasso
Explore mentorship with two LaunchSquad women leaders, Addy Bhasin & Lisa Picasso.
Confronting Racial Bias in Journalism—and Exercising the Self-Audit
Understand racial bias in journalism and how to dismantle it through thoughtful self-auditing and editing.
SquadTalks with Kevin Wong: Why Celebrating Pride is a Year-Round Event
A discussion with Kevin Wong about the importance of Pride beyond the month of June.
Cultural Marketing: How Contributing to the Zeitgeist Builds Brand Loyalty
When done right, cultural marketing allows brands to transcend basic transaction-level relationships and build something deeper.
If Earned Media Was Fully Measurable, It Wouldn’t Be Earned Media
Empowering storytelling outside of hard metrics