Chronically Online: Intentional Brand Storytelling in the Influencer Era
Influencers today have the last word on many products, services, and trends. But its prolific iteration means making meaningful content is only that much harder.
by LaunchSquad
Explore mentorship with two LaunchSquad women leaders, Addy Bhasin & Lisa Picasso. They're talking about what it means to champion for someone, the value of informal mentorship, teaching junior team members how to advocate for themselves and so much more.
Influencers today have the last word on many products, services, and trends. But its prolific iteration means making meaningful content is only that much harder.
Megan Soto Laney
A Q&A with the LaunchSquad Interns
Lucy Wu and Juliana Upp
'Precision, transparency, and empathy aren’t optional in this work – they’re table stakes.'
Emily McMahon
Ten takes from tech journalists and communications pros on the evolution of the B2B landscape: how the reporter-PR dynamic has changed, what business leaders still get wrong about newsworthiness, and what’s coming next in the AI age.
Emily Busse
“Take a look around your room. There’s a ‘mysterious story of stuff’ being told all around us every single day.”
Emily Busse, in conversation with Josh Tamarro, Matt Fleischl, and Rachel Shepheard
When content is everywhere and nowhere all at once, how does good storytelling rise to the top?
Maeghan Ouimet
Diversity isn’t the enemy of merit—it is the very thing that strengthens merit by bringing a wider range of perspectives, experiences, and skills to the table.
Jason Mandell
And what might be next on the horizon.
Matt Calderone
A deep dive with LaunchSquad’s consumer team.
Emily Busse, in conversation with Lisa Picasso, Laura Abbott & Caroline Cammarano
Machine learning, human stories, and where they intersect
Madhav Dutt
We're kicking off a year-long celebration of our 25 year anniversary
Jason Mandell
LaunchSquad acquires content marketing firm Megawatt to expand its integrated communications offerings
Brett Weiner
An ultimate cooking guide from #chefsquad
Sarah Miller
The importance of acknowledgement and why it's central to our culture.
Molly Galler
Foster the Future Summer Fellow, Ananya Dutta on finding success when you're just starting out.
Ananya Dutta
We're teaming up with the city we love.
Jason Mandell
Sharing our must-reads from this summer.
Sarah Miller
Climate change is the defining topic of our lifetimes. Let's talk about it.
LaunchSquad
At LaunchSquad, Today is the Greatest Day
Jesse Odell
How virtual-first works for LaunchSquad
Sarah Miller
Juggling work and motherhood—with a little help from my friends
Sarah Miller
A conversation with Anne Helen Petersen, exploring the theme of community through journalism, celebrity narratives, and workplace burnout.
LaunchSquad
A lesson in authentic storytelling with SquadTalks speaker André Perez.
Sarah Miller
Listen to these powerhouses explore mentorship, development, leadership and much more.
LaunchSquad
Explore mentorship with two LaunchSquad women leaders, Addy Bhasin & Lisa Picasso.
LaunchSquad
Understand racial bias in journalism and how to dismantle it through thoughtful self-auditing and editing.
Maeghan Ouimet
A discussion with Kevin Wong about the importance of Pride beyond the month of June.
Abbie Baxter
When done right, cultural marketing allows brands to transcend basic transaction-level relationships and build something deeper.
Anna Swenson
Empowering storytelling outside of hard metrics
Adam Severance