iSeatz

Reframing Modern Travel Through Data Storytelling

Blogs + Articles, Social Media, Industry + Data Reports

iSeatz powers the technology behind millions of travel bookings. LaunchSquad partnered with iSeatz to reposition the company from a backend enabler to a leading voice on how travel is evolving at the intersection of technology and human behavior.

We built a sustained data storytelling engine to uncover what’s driving modern travel: economic tradeoffs, social-first discovery, generational differences, personalization expectations, and the emotional stakes behind every trip. Through ongoing surveys, we created a steady drumbeat of original data fueling media relations, executive thought leadership, blog content, and social campaigns.

Social Refresh

LaunchSquad reimagined iSeatz’s social presence. On LinkedIn, we shifted from sporadic updates to consistent trend commentary and executive POVs about travel tech and evolving travel behavior. On Instagram, we shifted the brand’s visual identity and introduced interactive formats like polls and a recurring “Friday Saves” Story series to increase engagement.

MEASUREMENT & IMPACT

Building authority and narrative with a data-fueled, multi-channel engine.

1-3%in monthly engagement rate in first quarter post-refresh
~50% growth in reactions on LinkedIn and its impressions happened in the first quarter of our social refresh

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