Cornerstone

Editorial Strategy, Thought Leadership, Lead Generation, Podcast, Infographics, eBooks, Whitepapers, Case Studies, Newsletter, Paid Media, SEO Content, Website Development

For nearly a decade, LaunchSquad partnered with Cornerstone OnDemand to serve as their content agency of record. When we began our partnership, Cornerstone was known primarily as a SaaS offering for employee recruiting and retention. Other players in the space were better known at the time, but none had a true narrative storytelling engine. We took a journalistic approach, launching their blog with two primary objectives: build brand loyalty and position Cornerstone as a leading voice in the future of work. As the company expanded, we built off of the blog’s success to sow our established narrative across nearly all of Cornerstone’s content initiatives, positively impacting multiple functions within the business.