DocuSign

Standardizing messaging for a global company growing from one core offering (eSignature) to entire product suite (Agreement Cloud)

Editorial Strategy, Brand Messaging, Customer Stories, EBooks,  Reports, Infographics, Blogposts

Following its adoption of new brand messaging around its product suite—Agreement Cloud—we partnered with Docusign to help them implement the messaging across multiple editorial assets, ensuring consistency and quality from customer stories to ebooks. Our work included a reimagination of Docusign’s customer stories. Approaching them from a narrative perspective rather than templative, this form of storytelling resonated with audiences across many industries and functions including HR, life sciences, real estate, financial services, sales, education, and more.

Infusing brand messaging into content to create a cohesive, high-quality body of work.

  • Full funnel content campaigns created for 12+ industries
  • Elevated content quality as DocuSign’s central content team
  • Reimagined customer story approach —from story direction to interviews and production

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