Thumbtack

Brand positioning, tagline and video campaigns

Thumbtack is a place where people go to get things done. Thumbtack connects people with professionals across diverse services like home maintenance, event planning, and professional services. At the onset Thumbtack was a growing business looking to capture the attention of both customers and professionals and establish themselves as a brand and destination site. We partnered with their executive team to distill their mission and story into core themes resulting in the creation of a company tagline and two video campaigns, “Voices of Independence,” featuring customers and pros, and “Getting Things Done,” featuring Thumbtack CEO Marco Zappacosta. We released the videos across digital and social and helping Thumbtack get featured among key influencers and the media.