Snyk

Content strategy, content production (including SEO optimization), analytics

Snyk, a cybersecurity unicorn focused on application security, sought to improve user engagement with its SEO content to drive more leads. Our team recommended developing more middle-of-funnel (MOFU) content focused on long-tail keywords that closely aligned with Snyk’s product value propositions to drive search volume from users with buying intent.

After giving these articles time to mature in the search results, Snyk saw significant performance gains quarter over quarter, and these assets continue to attract traffic and drive conversions.