Shami Barooshian
Director, Editorial Strategy
Asks the best questions, and earnestly wants to hear your answers. Always reaching new highs - has hiked all 48 4,000 footers in NH. Broke up with caffeine in 2021, misses it terribly.

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Since 2000, we’ve made it our business to uncover the most meaningful stories for your business. Whether we’re launching a startup, guiding a company through an IPO, or producing a podcast, we’re storytellers at our core —and have the strategists, creatives, and connections to create lasting impact for you, your business, and the world.

We are champions and believers
Great people are our thing

We see the future with optimism

We're obsessed with quality work
Asks the best questions, and earnestly wants to hear your answers. Always reaching new highs - has hiked all 48 4,000 footers in NH. Broke up with caffeine in 2021, misses it terribly.
Huge sports fan who’s always up for talking game. Helps clients tell stories about making the world better. Proud griller, skier, and Dachshund dad to Harpo.
Enjoys shaping fresh perspectives into fully developed stories. Always on the hunt for the next best latte or matcha. Often found adventuring (or couch-snuggling) with her three-legged dog, Buddy.
Embraces a challenge - with storytelling and in life. Loves the outdoors. Lives in one of the snowiest cities in the US; doesn't ski or snowboard.
Your company's biggest cheerleader. Midwest gal turned CA convert (still a big Bucks fan though). Can be found at the Ferry Building farmer's market.
No day is the same for Tyson, and she loves the opportunity to learn something new every day. Up for adventure, catch her exploring her city of San Diego. From a big family and embraces the busy.
Content pro and mom to the adorable Z. Enjoys distilling complex tech stories into simple, engaging content. Party planning is her secret passion (and obsession).
Not afraid of change, loves building new processes. Professional TV binger, can cover 3+ seasons in a 3-day weekend.
Passionate about climate tech and the details that make stories shine—will copy-edit anything in sight. Outdoors addict and vintage scavenger with too many collections to count.
Loves telling her client's stories to the world. Finds joy in a good book and her monthly bookclub. On a journey to find the best almond croissant in NYC.
Forever finding the “golden nugget” that transforms a good story into a great one. Usually spending time with her family and rescue pup Remi. Always up for a creative workout—from boxing to line dancing.
Fascinated and inspired by new energy technologies. Gardening and landscaping is his jam. Regularly at stand-up comedy shows.
Gets to hear stories from around the world—and help share them. Loves scrapbooking and picking up new languages. Always growing her Miffy collection.
Brings fresh, creative angles to every client's story. Avid explorer, traveler, and multitasker (usually reading three books at once). Once lived on a houseboat near Hong Kong.
Inspired by innovation and impactful stories. Always reaching for new heights, in hiking and (indoor) rock climbing. Loves the outdoors, but loves her bed more.
Communication is her superpower, email is her tool. Anime fan, reads manga. Favorite color is green.
Drawn to big reveals and bold ideas. Winters are for snowboarding. Once went by “Park” at age 11... a bold but short-lived choice.
Loves to tell stories about companies that make a difference in the world. A big basketball fan, he coaches a team at his local community center.
Loves getting in at the ground floor and building companies to the next level. Leaves no dance floor behind.
Loves learning, especially about emerging industries. Has lived in 6 countries. Relishes a romcom, just ask for her favs.
Our resident fix-it-all. Loves celebrating colleagues and Pilates. On the hunt for the scariest movie of all time.
Thrives on organizing the moving parts of a project—like solving a puzzle or cracking a mystery. Passion project junkie. Sports an eyebrow scar from a bygone razor scooter incident.
Forever connecting the dots between work and life to learn something new. Known among friends and family to never casually like anything; music, books, a new hobby–she’s all in.
Appreciates being a part of fun supportive teams that help her grow. Loves her four-legged baby and takes her job as fur mom seriously.
Lives to tell impactful stories. Splits time between CO (and her horse), and CA (acting during her off-time). Listens to eminem daily.
Loves learning from experts. A fearless spirit, and maybe a little injury prone (she broke 6 different bones before age 10). Catch her outside. Most of the time.
Believes new perspectives lead to better conversations and even better solutions. Plays just about every ball sport and gardens when the weather cooperates. Major Detroit fan.
Big on building relationships. Collector of frog tchotchkes. Sneezes when full.
Connecting person-to-person is her favorite part of work. Loves all things foodie (ask her for Chicago restaurant recs) and funny (she dabbled in comedy in a previous life).
Gets to turn expert insights into great stories—and learns something new every day. Find her hiking, skiing, or beach-hopping around the Bay Area. Grew up doing competitive dance in Minnesota (yes, like Dance Moms).
Always learning and writing about people, industries and innovations that change the world. Loves being outdoors with her dog, Posy. Has synesthesia and plays the cello.
Has the best subject lines. Embraces the world - has travelled 24 countries across 4 continents. Lives in the US, is a Australian and Italian citizen.
Connecting with people makes Kevin's day brighter. A lover of all things wellness and self-proclaimed fitness junkie.
Loves connecting with her amazing and intelligent teammates. Always down for a spontaneous trip. Teaches yoga in her free time.
Not afraid to roll up her sleeves and get the job done. Enjoys baking sourdough and making ceramics. Has a pet bunny named Skip.
Passionate about crafting the story, driven by the chase of landing it. Powered by cold brew and curiosity. An exclamation point hates to see her coming. Go Dodgers!
Creating compelling content is her favorite part of the job. Can be found taking absurdly long walks or at her pottery wheel. A big fan of Broadway shows - has seen 65 and counting.
Believes genuine connection is the key to all marketing. Enjoys mountain biking, fly fishing, rock climbing, and LaCroix. Does not enjoy coffee.
Thrives on niche, complex topics. The oxford comma's biggest fan. Makes a mean banana bread.
Loves a good huddle and her weekly frittata. Currently thrifting a capsule kitchen.
Loves meeting new people and hearing their stories. Gave up caffeine 3 years ago and is still surviving (somehow). Lifelong dog lover who finally has her very own, Gus.
Gets to work with companies that are quite literally making history. Usually on a walk with a latte in hand. Never says no to karaoke.
Helps brands find their voice, translating passion into stories of inspiration and innovation. Multidisciplinary writer and artist. Obsessed with collecting vintage family photos from thrift stores.
Journalist turned media maven. Loves returning to her roots to work with reporters. Live music is her passion.
Learning about new, change-the-world industries is her jam, when she's not jamming on her guitar. A quick talker - she can recite the 50 states in alphabetical order in under a minute.
Writer by nature, so loves the opportunity to tinker with a good story. Catch her hanging with her dog, Hugo. Was a competitive equestrian for 15 years.
Obsessed with culture studies - and breaking pop culture moments are her beat. Find her at a farmers market or knitting up a storm.
Uses her background in journalism to craft the perfect pitch. Sports fanatic–especially gymnastics and college football. On a personal mission to revive snail mail, one postcard at a time.
Believes in the importance of connection to storytelling (And in the beauty of a layer cake). If lost, often found in a tiki bar.
Makin' schemes and selling dreams. Always digressing to avoid regressing. Ask him about gumbo soup dumplings.
From seed to spotlight: elevating an agtech trailblazer changing the way we sustainably farm and feed people.
ConsumerClimate + EnergyCutting through the BCI hype for a company building a direct connection between the human brain and computers for good.
AIHealthcareDeep TechLeveraging efficacy and science to catapult a niche vitamin to best-in-class must have for hair wellness.
ConsumerTransforming a legacy radio company and the largest podcast publisher globally, into a digital media brand taking on Spotify.
ConsumerBuilding the future of financial planning by democratizing access to expert advice.
ConsumerRaising awareness of the opioid epidemic and a new class of treatment to help defeat it.
HealthcareConsumerFrom cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerPutting open source and AI infrastructure at the heart of a crowded industry to unlock the business value of AI at scale.
AIDeep TechGuiding an eVTOL startup from stealth launch through a SPAC investment, billion dollar partnerships, first flight, and beyond.
Logistics + TransportationClimate + EnergyReflecting on a quarter-century of the hero’s quest and the permanent power of the human voice.
Q&A with LaunchSquad’s talent leads on how we’ve on how we've built a reputation for lengthy tenures and poachable talent
Emerging Media, ‘Sticky’ Pitches, and Why He’s Keeping a (Somewhat) Skeptical Eye on the Rise of the ‘AI Supernova’