Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerBicycle Health
Raising awareness of the opioid epidemic and a new class of treatment to help defeat it.
HealthcareConsumer
Positioning + Messaging, Storytelling, Brand strategy, Media relations, Thought leadership platform, Awards and events, Policy Communications
Bicycle Health is addressing the country’s most severe public health crisis by providing access to affordable, convenient, and confidential treatment for individuals in need and helping to reduce stigmas associated with opioid use disorder (OUD).
When we began work, Bicycle Health wasn’t just another small player in the ever-growing telehealth space — they were carving out a category that didn’t exist yet: tele-OUD treatment. Coupled with the pervasive stigmas that shape the way our society, policymakers, and media think about people with OUD, they had their work cut out for them. Through our collaboration, we’ve been able to shine a light on the impact tele-OUD treatment can play in an ever-worsening opioid epidemic, position Bicycle Health as this industry’s unequivocal leader, and begin peeling back the stigma to reveal the true faces of OUD. It's now easier than ever for the millions of people struggling and in need to find Bicycle Health, as they've grown to be the nation’s largest and leading clinically proven virtual OUD treatment provider.
Alabama Airdrop
After telehealth access was revoked in Alabama, Bicycle Health executed an initiative called “Alabama Airdrop” which sent doctors to the state to ensure patients were still able to access treatment. Our team leveraged this as a moment to begin building in-roads with health policy reporters nationwide, outline our POV on what smart OUD treatment policy should look like, and highlight the commitment Bicycle Health has for its patients.
MEDIA HITS
EXECUTION
Time100 Most Influential Companies
Securing the 2022 TIME100 Most Influential Companies award marked the next phase of our work with Bicycle Health. By leveraging the success of our program and the company’s continued momentum we were able to secure this win, which acted both as a capstone for our first phase of awareness building and as a signal of what was next for the company. Following this recognition, our media relations kicked into high gear as we built a steadier cadence of trade mentions and began strengthening relationships with more mainstream publications. This also paved the way for future innovation recognition and awards.
MEASUREMENT & IMPACT
Established Bicycle as a widely recognized leader in the digital health industry.
320+Pieces of coverage spanning broadcast, business, mainstream, healthcare, and consumer outlets
15+Media stories centered around core message of patients losing access to treatment
12+Major award wins including Fast Company Most Innovative Companies, Fortune 40 Under 40, Insider 30 Under 40, UCSF Digital Health Awards, and Stevie Awards
- From the beginning to the end of 2022, we more than doubled Share of Voice from 15% to 38%
- Following the TIME100 award, we achieved 50% Share of Voice for the first time and consistently maintained this from Q1 2023 through Q1 2024
- Secured Fast Company Most Innovative Companies 2023 (#6 in Healthcare)
- Secured Fast Company Most Innovative Companies 2024 (#1 in Healthcare, #44 on the Top 50)