Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerResilience
Crafting a new category for the next generation of cyber risk.
Deep TechEnterprise Software
Messaging & Positioning, Storytelling, Content Development, executive thought leadership, media relations, campaign ideation, awards and events
Resilience is on a mission to change the way the world manages cyber risk. We partnered with the company in early 2023 to highlight this vision and new approach. In under one year, we announced a significant funding round, earning tier 1 coverage, launched a bi-annual data report, and established a high-performing thought leadership program. Each of these activations have served as building blocks for a campaign which elevates the company’s vision and establishes Resilience as the leader in this next generation of cyber risk solutions.
Media Hits
Execution
Measurement & Impact
Built a high-flying communications program to educate the industry on the need for change and Resilience as the company leading that evolution.
145Earned stories within the first year of working together, creating mass visibility for Resilience’s team and technology
36Feature length articles on Resilience’s funding announcement focused on education, differentiation, and company impact