Climeworks

Driving high-impact earned media to fuel U.S. growth.
Climate + Energy
An exterior image of the Climeworks building.

BRAND STRATEGY, MEDIA RELATIONS, EXECUTIVE COUNSEL AND TRAINING

After a historic $650M fundraise and new federal investments in carbon removal, Climeworks hired LaunchSquad to extend its global leadership to the U.S. market. We kicked off our partnership building relationships with influential media through frequent, tailored outreach and by maximizing news moments that solidified Climeworks’ position as global leader in DAC and a key voice shaping the future of carbon removal.

As their strategic partner we have played a large role in growing their brand leadership through key global press milestones including a DAC Hubs award by DOE, the unveiling of a new DAC plant in Iceland, a transcontinental press conference to introduce next-gen tech, global project developments, offtake agreements with some of the world’s largest companies, and more. 

MEDIA HITS

Execution

Can We Engineer Our Way Out of the Climate Crisis?

Removing CO2 from air: Inside the world’s largest carbon removal plant

Time100 Most Influential Companies 2024: Climeworks

How Climeworks is using direct air capture to remove carbon from the atmosphere

Meet the former Tesla director who wants to pull carbon dioxide out of the air

Swiss company that counts Microsoft as a customer says it’s removed CO2 from the air and put it in the ground

'Building trust': Climeworks celebrates carbon removal certification milestone

A Swiss company says it has pulled CO2 out of the atmosphere and stored it underground

The world is one step closer to making a business out of vacuuming carbon dioxide from the sky

Watershed partners with Frontier; Climeworks delivers on its promises

Have Climate Questions? Get Answers Here.

1 big thing: The growing push to ensure carbon removal has integrity

Swiss CO2 removal leader pitches Gulf Coast hub

We Can Vacuum Carbon From the Sky. Will It Make a Difference?

JPMorgan Pledges $200 Million to Suck Carbon From the Sky

MEASUREMENT & IMPACT

Drove impactful media results by positioning Climeworks as a key leader in increasing direct air capture in the U.S.

300+pieces of driven feature coverage in key publications since January 2023
  • Created U.S. specific key messages and refreshed positioning, influencing executive media training and messaging pull-through in some of the most influential global media outlets
  • Landed the front page of the New York Times, live shots on CNBC, Time 100, and Fast Company Most Innovative

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