Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerZipline
Leading a brand new category in a crowded drone market.
Logistics + TransportationHealthcare
MESSAGING & POSITIONING, Category Creation, Executive counsel and training, media relations, thought leadership
We began working with Zipline in early 2021 with a clear strategic goal: clarify and evolve the company’s perceived position in the market to reflect their leadership, impact and vision.
We started by conducting deep positioning work to understand the nuance of the company’s evolution and vision for the future, working directly with marketing and C-suite leadership to define a new category and shepherd Zipline through a new phase of growth. Throughout our partnership, we served as Zipline’s global communications agency of record, leading story, strategy, thought leadership and media relations in the U.S., as well as playing a strategic role in other international markets.
Media Hits
Execution
Pursuing a robust awards program
We worked with Zipline to pursue top-tier awards that helped validate their progress and concept, as well as help the company stand out from the pack among prospective customers and investors. We pride ourselves in crafting award nomination briefs with powerful stories to win over judges from all walks of life. In 2022, this approach resulted in a near sweep of all the top awards on our list for Zipline.
Measurement
Brought Zipline's story to the forefront of the conversation through an always-on global media strategy and thought leadership function.
1.2k+stories placed in two years
3partnerships announced with U.S. healthcare organizations
30+stories secured for $250 million funding round
- Provided strategy and execution for a series of high-profile announcements including regulatory milestones, commercial deals with Walmart and health care companies, new technology unveils, their U.S. commercial launch and new market expansions
- Crafted narratives around Zipline’s global pandemic response, including vaccine deliveries in rural Africa and a partnership with Pfizer
- Unveiled operations in Arkansas with Walmart via a massive feature on CBS Mornings
- Secured coverage around launched operations in Nigeria and Japan
- Developed Zipline’s content and social media strategy