Facet

Messaging, storytelling, media relations, awards and events

Facet is a virtual financial planning company that came to LaunchSquad to accomplish two things: (1) set the brand apart in the noisy financial industry and (2) break into mainstream media to introduce their model to more consumers. Since day one, our work has been focused on elevating Facet as a life-planning partner, shifting the money narrative from managing dollars and cents to an integral part of holistic wellness. Through always-on proactive media outreach, newsjacking and touting a bold point of view on financial wellbeing, we’ve established Facet’s founders and Certified Financial Planners as go-to sources for top-tier consumer, personal finance, business and technology media, resulting in impactful stories that have built credibility with potential Facet clients, corporate partners and investors, and elevated the company’s platform among its peers.