Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerAtom Power
Crafting a new category shaping the future of energy consumption.
Climate + Energy
BRAND STRATEGY, POSITIONING, STORYTELLING, MEDIA RELATIONS
Our work with Atom Power began in 2019 as the company's groundbreaking solid-state circuit breaker received official certification for widespread commercial application. Recognizing the news as a moment to introduce the company to a wider audience, we crafted a compelling narrative to drive a major innovation story around Atom Power's efforts to bring power distribution to the digital age for the first time.
In late 2022, we engaged with Atom Power as the company plotted its next opportunity: EV charging. Our partnership focused on clarifying and aligning the company’s previous innovation with the massive opportunity in front of them. We established new brand positioning that bridged the company’s deep technical history with its future applications, building a new category in the process: networked energy.
Media Hits
Execution
MEASUREMENT & IMPACT
Developed positioning and earned media to establish Atom Power as a major player in EV charging in just eight months.
88 major features placed, including Bloomberg, Reuters, Axios and trade media hits
328 Milliontotal readership from articles secured
33briefings held with impactful media to amplify position work and market education
- Completed a story and messaging overhaul that would better resonate with mainstream and business audiences
- Earned speaking slots at major trade shows including Collision Conference, Green Transportation Summit and more