Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerOn
Breaking into the U.S. market to become a leader in global sportswear.
Consumer
Messaging, Storytelling, Media relations, Event planning, Product sampling and placement
Our team started working with On just as the Swiss brand was first establishing a footprint in the U.S. Despite their cult following among professional athletes, the company's story—a decade-long journey to usurp global giants in sportswear—was largely untold. We sharpened the company's messaging and brought its industry-changing technology into focus while introducing the brand to U.S. press for the first time.
After a series of successful launches, and as the company gained new ground globally, we nudged On into a new era — preparing for a successful IPO. Today, we’re focused on the company’s biggest opportunity yet: becoming a global sportswear leader in pursuit of circularity.
Zendaya for On
Over six months, we worked with On to bring to life their new partnership with actress and fashion icon, Zendaya. The goal was to use PR to drive a splash of coverage, creating broad awareness for the multi-year collaboration, while also meaningfully introducing the partnership and plugging On into a cultural conversation through storytelling. We secured an exclusive story in Vogue that included an in-person interview and a closed-door event with Zendaya, resulting in an in-depth profile on her intentional decision to partner with On. On announcement day, our team engaged with over 40 culture, fashion and entertainment reporters to drive stories and build mass awareness.
Media Hits
Execution
MEASUREMENT & IMPACT
Trajectory-changing media results that positioned On as a global challenger brand among industry giants.
250+original stories placed
12products launched
2industry-first sustainability programs launched
60+stories that highlight On's sustainability initiatives
1feature story highlighting the Boston Marathon winner who ran in Ons
57Feature stories highlighting Zendaya partnership, totaling 343M UMV
- Handled the opening of the company's flagship store in New York City
- Developed media messaging and strategy for On’s IPO
- Established a strong, broad foundation of essential media relationships across business, finance, retail, innovation and lifestyle press