Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerNutrafol
Leveraging efficacy and science to catapult a niche vitamin to best-in-class must have for hair wellness.
Consumer
Messaging & Positioning, Storytelling, Brand strategy, Content development, Media relations, Campaign ideation, Product sampling and placement, Awards and events, Product Launch, Category Creation, Thought leadership platform, Executive counsel and training
Nutrafol came to LaunchSquad in the summer of 2020 with two asks: messaging work and media relations to increase brand awareness in the wellness market. Already known in beauty and trade press, the goal was to expand their footprint in business, lifestyle and consumer publications.
Tapping into timely cultural conversations around demystifying female hair loss and a surging interest in science-backed products, we secured hundreds of pieces of consumer, lifestyle and health coverage. We also worked to position Nutrafol as a category creator and pioneer in the burgeoning hair wellness category, leveraging founder and CEO Giorgos Tsetis as a trusted thought leader on hair health, science-backed, holistic alternatives to hair thinning products on the market.
Network Effect
Our media strategy involved working closely with Nutrafol's professional dermatologist and stylist network, offering up commentary to the media on a variety of trending hair health topics which allowed us to cement the brand as trusted and used by experts, providing an additional layer of credibility to their science-backed products.
MEDIA HITS
Execution
MEASUREMENT & IMPACT
Established Nutrafol as the category leader in hair wellness, pioneering a new, science-backed, holistic approach to help consumers address the root causes of hair thinning from the inside out.
100sof stories, product reviews & thought leadership opps secured with Nutrafol leadership and their physician network
3products launched into the market including Nutrafol Postpartum, Growth Activator and the Nutrafol Microbiome Collection
Dozensof pieces landed in national and beauty trade publications featuring new product launches
- Established a robust awards program, securing product recognition from Women’s Health, Harper’s Bazaar, New Beauty, Allure, Esquire, and Men’s Health, among others.