Oxide

Oxide Computer Company is a computing infrastructure startup poised to disrupt the business model of cloud computing. For the first time, Oxide has made hyperscaler cloud machines accessible to enterprise data centers — to own. In September 2023, after 4 years of development, the company partnered with LaunchSquad to unveil the world’s first commercial Cloud Computer.

Together we needed to invent a new, defensible category to define Oxide’s product, and create a durable story framework that will grow with the brand as it emerges from stealth. Our launch story was defined by three core themes: hardware-software unification, IT transformation, and the new economics of cloud ownership, generating 17 unique feature stories in the business and technology press. The launch was featured on TechMeme and held the #1 spot on Hacker News for 2 straight days, inspiring 900+ comments.