Ibotta

Messaging & positioning, storytelling, IPO media strategy, media relations, executive counsel and training, executive thought leadership, influencer collaborations, awards and events

When we first began our work with Ibotta in the summer of 2021, there was one goal: significantly raise awareness for their consumer cash back app. We recruited top savings influencers and partnered with celebrities who spoke directly to Ibotta’s target audience, moms, to attract first-time users and deepen engagement with existing Ibotta Savers. Two years in, Ibotta expanded to B2B, launching a performance marketing network for retailers and CPG brands including big name customers like Walmart, Dollar General, and Family Dollar. We pivoted 90% of our efforts to B2B storytelling designed to reel in new partners for the network. In 2024, as Ibotta prepared to go public, we designed a PR strategy that celebrated their 12 years as experts in consumer purchase behavior and set them up for incredible success on listing day. Now, our focus is helping the Ibotta team grow and scale, solidifying their position as the leader in Rewards as a Service.