Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerXage
Championing the first and only zero trust real-world security model to accelerate the industrial digital revolution.
Deep Tech
Positioning, Messaging, Storytelling, Executive media training, executive thought leadership, content development, media relations, analyst relations, awards and events, social media
Over the course of five years, we partnered with Xage Security to launch the company out of stealth, build awareness among strategic audiences, and establish credibility in a crowded cybersecurity market.
LaunchSquad operated as a strategic partner to Xage from the very beginning. We crafted a differentiated story and consistently distilled their technical expertise to inform a rich, long-lasting PR program. Our activity spanned company positioning, always-on media relations, deep thought leadership work, and analyst relations.
Media Hits
Execution
Major Award Wins
We secured the coveted SINET16 Innovator Award for Xage in 2022. The company was recognized among the top 16 most innovative & compelling cybersecurity companies in the world. In the same year, Xage was named a Gold Winner in the Stevie American Business Awards, as well as a finalist in the SC Awards, SaaS Awards, IoT Innovator Awards, and CyberScoop 50 Awards.
Measurement & Impact
Defined and owned a new category and consistently elevated Xage as a credible industry leader and authority on zero trust.
424Media placements elevated brand awareness
30Byline placements raised the profile of Xage’s executive team
1Data report strategically shaped the conversation around zero trust security in critical infrastructure environments
Sinet 16and dozens of other industry awards established credibility and technical prowess