Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerAnyscale
Putting open source and AI infrastructure at the heart of a crowded industry to unlock the business value of AI at scale.
AIDeep Tech
SERVICE, SERVICE, SERVICE
Anyscale, built on Ray, the world’s fastest growing open-source AI framework, helps developers at OpenAI, Meta, Cohere and more scale AI workloads to any cloud with the push of a button. We started working with Anyscale in 2022, one month ahead of their third annual Ray Summit developer conference. In addition to supporting this annual event, we’ve broken through the AI noise, rallying around open source platforms and AI infrastructure as key pillars for the industry to move forward. We’ve done this through a tenacious media relations program, relationship building and thought leadership efforts for their executives, namely CEO Robert Nishihara and President Ion Stoica.
THIRD ANNUAL RAY SUMMIT 2022
With 27 days to prepare, we developed and executed an event press strategy. Distilling their highly technical narrative into an accessible story able to move beyond trades, we landed a WSJ exclusive. Our social strategy amplified speaker talks, achieving a 40% uptick in LinkedIn page views and 2,700+ Twitter engagements. We used customer stories and open source user testimonials to drive further awareness.
MEDIA HITS
Execution
Customer Storytelling
Our team is driving customer storytelling to show real examples of how companies are training and scaling their AI initiatives today and the platforms that they rely on (for example Open AI’s ChatGPT-3). These stories are being told to the media, as well as being used internally for marketing and sales efforts.
MEASUREMENT & IMPACT
Our work has further cemented Ray and Anyscale as the leading open-source platform for scaling AI.
170pieces of trade, tech and business coverage over 16 months
65+media briefings as a direct result of concerted relationship building efforts and news moments
13 feature articles secured highlighting new LLM tool Aviary, integrations with AWS Glue and Anyscale’s new Workspaces and Fast Cluster features