Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerAllen Institute for AI
Building awareness and media relationships around cutting-edge AI research for the common good.
AI
Messaging & Positioning, Research Driven Storytelling, Thought Leadership Platform, Media Relations, Awards and Events, Media Training
Our work at the Allen Institute for AI (AI2) helps the large, multifaceted organization better tell its story of AI for the common good. We focus on three core areas: 1) the research of AI experts specializing in LLMs, NLP, robotics and embodied AI; 2) work focused on accessibility tools within the academic research community; and 3) applied AI platforms and solutions that drive global conservation efforts forward. We help determine which stories from AI2’s impressive research teams should be prioritized and when, allowing for a steady drumbeat of press that that is also additive to the sometimes cacophonic press coverage surrounding AI.
Media Hits
Execution
Measurement & Impact
Built a platform for the Allen Institute for AI to be a leading voice in the conversation on open and responsible AI development as the generative AI rush exploded in 2023.
102 Unique articles in 2023, focused on goalposts of ethics + DEI; access + acceleration, climate + sustainability
16Top tier features to distill complex AI topics and promote our overarching goal of AI for the common good