Uber Freight

Brand strategy, Media relations, Corporate counsel, Content development, Social media 

In 2016, Uber made a big bet on logistics and launched Uber Freight, aiming to bring the transformative power of Uber's marketplace technology to the trucking and logistics sector by enabling seamless load booking for trucking companies and leveraging a vast network of carriers for shippers. As the agency of record at the time for Otto, the self-driving truck company acquired by Uber ATG, we were brought on to launch Uber Freight. We have remained a trusted strategic communications and content partner for the business ever since.

By prioritizing carriers and shippers in our storytelling — and driving logistics news cycles with Uber Freight's groundbreaking technology advancements — we played a pivotal role in propelling the company to the global logistics leader it is today.

Throughout our partnership, we’ve worked as an extension of the Uber Freight team to help bring their vision of a simplified and seamless logistics world to life through dynamic storytelling. Our support has spanned external and internal communications, as well as content marketing, including the creation of impactful videos and case studies.