Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerArcher
Guiding an eVTOL startup from stealth launch through a SPAC investment, billion dollar partnerships, first flight, and beyond.
Logistics + TransportationClimate + Energy
MESSAGING + POSITIONING, COMPANY LAUNCH, BRAND STRATEGY, MEDIA RELATIONS, EXECUTIVE COUNSEL AND TRAINING, EXECUTIVE THOUGHT LEADERSHIP, AWARDS AND EVENTS
Archer came to us as a stealth company on a mission to accelerate the sustainable transportation revolution. They aim to build, operate, and certify a fully electric eVTOL aircraft for the price of an UberX. We launched the company, drove deeper awareness about the burgeoning urban air mobility space, and positioned them as the industry leader set to solve intra-city congestion and severely lower carbon emissions amongst a sea of competitors. To do this, we crafted differentiated messaging; balanced frequent announcements with proactive storytelling; held rigorous media trainings; and secured multiple briefings per week.
In 2021, we maximized media impact and coverage of two milestone moments: the live and globally streamed launch of Archer’s demonstrator aircraft “Maker” — as well as its first hover test flight. In 2022, we also supported the launch of “Midnight,” their production aircraft that will be certified by the FAA.
Maker Unveil
We implemented a three-part media strategy to maximize the impact of Maker’s unveiling. Pre-event, we hosted influential reporters at Archer’s HQ for a preview of Maker and discussions with the executives, under embargo. For the live event, we invited a limited number of targeted reporters and broadcast media to attend in person at Hawthorne Hangar Operations and experience the XR test flight simulation. To extend our reach, we also invited a vetted list of 250+ reporters across business, tech, and transportation to join a livestream of the unveiling, and offered briefings with the Archer team.
Midnight Unveil
Our team was on the ground at Archer HQ for the unveiling of the Midnight aircraft, alongside reporters from Aviation International News, Axios, CNBC, CNET, the Financial Times, PBS, and more. We also attended a flight test of Archer’s demonstrator alongside top tier media and aviation trades.
MEDIA HITS
MEASUREMENT & IMPACT
Improved Archer’s share of voice among key competitors, framing the company as an eVTOL leader.
115original stories and 6 original broadcast segments tied to Maker unveiling
85 Original stories, 3 original broadcast segments and 5 newsletter features tied to Midnight unveiling
1,270Articles in 2021 alone, covering demonstrator aircraft debut, SPAC announcement, NYSE debut & first flight
- Led industry share of voice in 2022 compared to key competitors.
- Secured 300+ stories in our first year working with Archer, building key brand awareness. Over 60% of the stories came from primary or secondary media targets.