Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerThe Trevor Project
Driving awareness around groundbreaking work to impact LGBTQ youth in need.
HealthcareConsumer
Story, Media Relations, Thought Leadership, Events and awards
Our team partnered with The Trevor Project to raise awareness of the organization's lifesaving work to support LGBTQ youth. Our program focused on amplifying The Trevor Project's lesser-known programs beyond crisis services, including the organization's groundbreaking research, innovative uses of technology to reach LGBTQ youth and critical advocacy work to build inclusive and supportive communities. Through our storytelling efforts, we drove consistent, high-impact media placement in a variety of mainstream outlets.
We also secured high-profile recognition for The Trevor Project across awards such as Fast Company Brands That Matter and speaking opportunities on numerous influential stages including SXSW. Prior to partnering with LaunchSquad, individual teams within The Trevor Project managed their own speaking and awards efforts separately. We partnered with the communications team to centralize the process for evaluating and pursuing these opportunities across the organization, leading to a more strategic program more closely aligned with the organization’s goals.
Launching the Crisis Contact Simulator
Our team deployed a staggered approach to launch the Crisis Contact Simulator (CCS), an AI-powered chatbot for training volunteer crisis counselors. First, we landed an exclusive interview with MIT Technology Review, featuring the tool's first training persona, Riley. Our official launch also included press releases, blog posts and additional media coverage. Months later, we placed a feature story in CNN Business announcing the chatbot's second persona, Drew. Our approach ensured audiences fully grasped the cutting-edge technology and solidified the Trevor Project as an innovative leader.
MEDIA HITS
Execution
MEASUREMENT & IMPACT
Put The Trevor Project on the mainstream map through dynamic PR initiatives that elevated original research, advocacy work and compelling partnerships
45 speaking engagements in 12 months
11 awards won in 12 months
150% increase in total National Survey mentions from 2020 to 2021
80+placements in top-tier media outlets
~5.5 Billion media impressions after NFL player Carl Nassib’s $100K donation
- Unveiled the organization’s first brand refresh in over a decade
- Announced its first-ever efforts to support LGBTQ youth beyond the U.S. with its expansion to Mexico
- Drove high-profile media coverage including six features for its groundbreaking research on the economic cost of conversion therapy
- Provided ongoing media support to the advocacy team, shedding light on the flood of new anti-LGBTQ bills