Cohere

Guiding a foundational LLM through the biggest tech revolution since the printing press.
AI

Messaging & Positioning, Storytelling, Brand strategy, Content development, Thought leadership platform, Executive thought leadership, Media relations, Awards and events, Executive counsel and training

We partnered with Cohere in 2021 to launch them out of stealth and acted as the company's in-house communications team for two years, through their Series C. Our team helped Cohere navigate a historic onslaught of AI hype, fear, and opportunity, putting them on the map via always-on media relations focused on industry commentary and educational expertise.

Today, we continue to support Cohere’s now-growing in-house comms function with media analysis and strategic recommendations as well as content and messaging support. As a result of our deeply technical and impactful work with Cohere, we’ve become experts in where AI is headed next, building relationships with the industry’s most important reporters, analysts, and event organizers.   

Measurement & Impact

Catching the genAI wave with a high-impact, high-touch media campaign.

8major speaking slots secured at global tech conferences over a 3 month period, including: Web Summit, Collision, Financial Times’ Future of AI Summit, VentureBeat Transform
362articles in 2022, of which 61 were top tier
9,252articles in 2023, of which 382 were top tier
3,176articles year to date in 2024, of which 153 were top tier