Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumerWe partnered with Gradle — the provider of the most popular open source build tool — to develop a messaging framework and new name for Gradle Enterprise (Develocity), a first-of-its-kind platform for business users and developers.
After implementing this framework, we conceived of, created, and launched a new practice/category: Developer Productivity Engineering (DPE). We executed a full scale PR program to drive awareness for the emerging DPE practice, positioning Gradle Enterprise as the essential platform underpinning the movement. Today, Gradle sponsors a “go-to” summit for developers named after this category.