Ibotta
From cash back app to IPO darling: storytelling that powered a rewards revolution.
ConsumeriHeartMedia
Transforming a legacy radio company and the largest podcast publisher globally, into a digital media brand taking on Spotify.
Consumer
Messaging, Storytelling, Competitor/Industry Analysis, Media relations, Content development, Executive thought leadership, Awards and events
We began working with iHeart in 2013 to transition them from being pigeon-holed as a radio company to one recognized for its extensive, rapidly growing podcast business. By forging valuable media relationships and optimizing a steady stream of announcements around new partnerships, initiatives, and launches of new podcast networks, slates and shows, we have firmly established iHeart’s leadership and innovation in the crowded podcast industry.
Throughout our decade-long partnership, proactive storytelling and relentless relationship building has continuously upleveled iHeart’s profile in podcasting. We’ve stayed front and center with reporters – cutting through the noise amid an influx of new competition and carving out category leadership through a strong share of voice and consistent, quality coverage.
Elevating Thought Leaders
We forged sustainable and fruitful relationships between key media and the CEO of the iHeartMedia Digital Audio Group, Conal Byrne. Through ongoing introductions to new reporters covering the space, timely newsjacking and insightful commentary, as well as a consistent cadence of industry trend story ideas, we’ve helped to firmly establish Conal as a valuable resource to reporters and raise his profile as an industry expert — ultimately reinforcing iHeartMedia’s category leadership.
MEDIA HITS
Execution
Highlighting Diverse Voices
We’ve spotlighted HeartMedia’s commitment to elevating underrepresented voices and stories, as well as fostering the next generation of creators. Through strategic storytelling, we’ve driven interest and awareness in iHeart’s high-impact company initiatives like the NextUp Program and its podcast networks dedicated to diverse voices such as The Black Effect, My Cultura, and Outspoken Podcast Network – bringing to life how iHeart is shaping the future of audio.
MEASUREMENT & IMPACT
Despite an increasingly crowded market, we established iHeartMedia as a leader in share of voice, neck-in-neck with media darling Spotify for the top spot.
1000sof pieces of coverage, solidifying and maintaining iHeart’s leadership position in the explosive podcasting space
100sof briefings with iHeart execs and talent, raising their individual profiles while reinforcing the company’s category leadership
- Steady drumbeat of coverage across business, technology, consumer and entertainment verticals highlighting iHeart’s podcasting prowess
- Carved out thought leadership platforms for podcasting executives and established them as a go-to resource for incisive industry commentary with a core group of media friendlies