Carbon180

Taking the brand from ground zero to leading carbon thought leader.
Climate + Energy
A graphic of carbon removal.

POSITIONING, STORYTELLING, MEDIA RELATIONS

Carbon180 came to us needing to grow its voice and awareness in the emerging carbon removal conversation. As carbon removal ascended within the national political and social consciousness, we helped Carbon180 speak to a broader audience about innovation, progress and policy opportunities, solidifying the organization as a leader in the field.

Starting from the ground up, we mapped out how Carbon180 should position itself within the carbon removal space and the broader world. We then distilled and articulated the company's founding story and conducted comprehensive media training with the cofounders. Our program consists of frequent, thoughtful engagement with reporters, with the goal of growing our influence and shaping further policy and research. Today, Carbon180 is consistently cited in and tapped by top-tier climate and policy media, regularly fielding inbound requests from the likes of CNN, Bloomberg, CNBC, Grist and Axios.

MEDIA HITS

Execution

Why someday we may be storing carbon in sidewalks

Study: Carbon removal not working fast enough

How farmers are using cover crops to absorb carbon emissions

How the federal government can ensure carbon dioxide removal succeeds

The next farm bill could be a historic climate law – if Congress can agree on it

Take Care Before Enlisting the Oceans in the Climate Fight

Shaping direct air capture hubs

Sucking carbon from the air, one way of tackling climate change

Her Family Owned an Almond Orchard in California's Central Valley. When She Learned That Carbon Removal Could Save the Planet, She Built an Entire Industry to Make It Happen.

Testimonial

The LaunchSquad team is an extension of our own. Over the past two and a half years, they've worked on everything from media training the team to landing major feature stories to messaging our foundational story. Their knowledge of the climate media space goes deep, and for a small organization, we've built a media program with outsized impact. Our entire team appreciates their strategic advice.

Giana Amador, Carbon180 co-founder

Measurement & Impact

A strong media presence that firmly positioned Carbon180 as the leading carbon removal NGO.

187briefings secured in two years, introducing media to the carbon removal industry
250+ pieces of coverage placed
5subject area messaging documents developed
10spokespeople re-trained on company perspectives
  • Supported an organization-wide messaging overhaul
  • Built strong, recurring relationships with reporters at top-tier publications 
  • Secured high-profile opportunities that elevated subject matter experts, including with TedX Climate, Forbes 30 under 30 and Entrepreneur's 100 Influential Women
  • Increased and supported in-person gatherings in NYC and DC, as well as virtual panels — including Carbon180’s first-ever two-day long summit with high-profile moderators and reporter attendees

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